4 trends your restaurant wants to try

Starting a new year invites us to renew ourselves, to consider new changes, so today we tell you what trends in the restaurant sector your business wants to try. In general terms, we see a healthier consumer, who is looking for new experiences and wants to share them with others. Take note!

ONLINE Mode

We are in a time where digital transformation is here to stay and it is not alien to the world of catering. We have a consumer who visits our restaurant and in parallel shares and values his experience, immediately reaching family or friends and satisfaction or dissatisfaction, leaves a digital footprint that must be taken care of because it affects brand reputation.

Additionally, it is essential to have a presence in digital media such as websites and social networks, as they become a key source of consultation for your business.

The consumer is also looking for ease and the growth in online reservations is advancing year after year. “40% of restaurants already receive online reservations, while 90% have profiles on social networks and 45% have their own website”, are the main conclusions of the Annual Report of the Hospitality Industry in Madrid, conducted by the Association, TripAdvisor and ElTenedor.

Ahh! and don’t forget that consumers are now fascinated by sharing on networks the best photos of the restaurant they visit or the food they order in your business, so take care of your look, because it matters a lot!

Attractive Experiences

When consumers go to a place to eat, good food is now not enough, as strange as it may seem. Increasingly, consumers are looking to pair a delicious meal with an engaging dining experience.

This is why concepts such as multisensory food with illuminated tableware, for example, are born, seeking to evoke emotions and stimulate the senses. It is clear that the challenge now is to provide a 360-degree experience, very positive and that leaves a very good taste!

Health Food

The importance of taking care of oneself (or fitnsess trend) is clearly impacting the world of Catering 2019. Consumers are increasingly interested in finding healthy menus, low in calories, high nutritional power, taste and exquisite presentation.

*Photo Unsplash

Here salads, light menus, creams, special drinks such as juices and smoothies featuring fruits and vegetables should be included in the offer of those looking for “healthier” snacks.

These places stand out for the organic and natural aspect that their decoration offers, to provide a pleasant and complete gastronomic experience. And they also look great when it comes to uploading photos to Instagram.

Special Menus

Just as the “healthy” world has specific needs, there are trends such as veganism and vegetarianism that require an offer of menus different from the conventional ones. It is also the case of people with food intolerances such as gluten or lactose that demand different products and attention.

In 2019, the foodservice sector expects this approach to see significant growth during the year and is sure to focus its attention on offering a variety of spaces that cater to this consumer as well.

At Yelow we provide you with everything you need to make your change resolutions easier.