Get the most out of your delivery!

Consumer habits are changing, delivery is in vogue, and more and more people are ordering home delivery or takeaway. Not only that, the demand for restaurant food is also increasing, i.e. more and more people are ordering food for delivery that is not “fast food”.

What are the key points of delivery?

Use of different platforms

It can be Deliveroo, Glovo, Just Eat, or any other application. It is not advisable to sign exclusivity with any of them, especially if you are just starting to dive into this exciting world. These applications will help you reach many more people in a much simpler way. But a word of warning: beware of commissions! Study well before your prices and the profitability of the dishes you are going to launch through these platforms.

Maximizing our customers’ experience

Applications can have a very flexible use if they are used properly. Customers are the backbone of our system, without them nothing would make sense, so we need to take the best possible care of them. From the service through an intuitive app, offering multiple options and recommendations, through excellent delivery management with different payment options to the quality, presentation and packaging of the food, culminating in the final feedback. Everything is part of the consumer experience, so it is important to know them, to offer them the best.

To increase or not our business with a delivery and/or take away service?

It is important when making this important decision that we previously calculate the margins and profitability that we are going to obtain with our decision. As well as outlining a plan so that online and offline orders complement each other, to end up becoming an omnichannel strategy.

Finally, it is essential that we study the competition well in order to be able to differentiate ourselves correctly. These two models are in continuous growth; this past year they grew between 60% and 85%.

A piece of advice? Study your menu well and offer only those dishes that are easy to adapt to this business model, it is not mandatory to put your entire menu at the service of delivery or take away.

We remind you that we have available for you our ecological catalog for delivery.

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