Re-Evolution after delivery

Do you know the new business models that have emerged in the hospitality industry thanks to the delivery boom? Today we present you the Dark kitchen & Virtual brands by Beer&Food.

The evolution of technology, changes in consumer tastes, and a long period of pandemic are some of the aspects that have most influenced the boom in delivery platforms.

For those of you who do not know Beer&Food is one of the largest franchising centers in Spain, leader in the restaurant sector. Some of the restaurants they are part of are Tony Roma’s, Carl’s Jr. and Tommy Mel’s.

How do these new business models work?

Virtual brands

It consists of the creation of new brands oriented exclusively to online sales and delivery. The aim is to achieve a larger market share and to be able to better adapt to new trends.

Beer&Food has created a portfolio of more than 10 virtual brands, including “California chicken”, “Yankee burger” and “Ocean poké”.

Dark kitchen

As their name suggests, they are kitchens, but they are hidden from the public. Therefore, their function is only to cook for delivery. This also implies a “new” type of kitchen staff, as they now need to be more agile, more flexible and more versatile.

The strategy followed by Beer&Food optimizes the space of these kitchens to cook dishes from the virtual brands mentioned above. They also offer their franchisees the possibility of incorporating some of the new brands to increase their profits.

The rise of delivery is forcing companies in the foodservice sector to constantly reinvent themselves. We must see this as an opportunity for new business models and new markets.

For all of you who have your own restaurant and are interested in adapting to these new delivery trends.

Can’t find the right containers for your products? Does the food arrive cold or not as well as it should? We recommend that you take a look at our catalog for all types of packaging, which is also environmentally responsible.

If you are interested in getting more information about our new products and offers, subscribe to our newsletter. You can also visit us physically in Parque Alban in Armilla, you can take a look at our social networks, Instagram and Facebook. Finally, to contact us, you can send us an email info@yelow.es or call 958 122 543.